Book information

Written in practical, accessible language Winning Lifetime Customers discusses the essential importance of instilling an ethos of customer care into the workforce. The book is based on examples from around the world, features many instructive case studies and provides a workbook section at the end of the book to enable the reader to develop their own effective marketing and customer care action plans.

ISBN: 1 901657 67 1

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The book is priced at €21.52 (£16.95)