PRACTICAL OUTPUTS:

Guaranteed - everyone will devise a practical Action Plan that can be implemented immediately!
Complementary Marketing material review - bring along your marketing material and Marc will review it and make suggestions!

SESSION 1: Marketing Planning and Strategies
Monday 29th August 9.30 – 12.45

• Understanding the difference between marketing and selling
• Undertake a Marketplace Analysis – use P.E.S.T.L.E. and S.W.O.T techniques
• Set marketing objectives and goals
• Learn about the different marketing strategies
• Setting marketing strategies that work for you.
• Devise your core marketing and sales message
• How to carry out market research to understand customers’ needs
• On-going research strategies
• Devising a Strategic Marketing Outline Plan for your business

 

SESSION 2: Practical Marketing
Monday 29th August 14.00 – 17.15 
How to implement marketing actions so they work – logo, advertising, direct mail, emarketing, websites, social media, and much more.

• Understand the most suitable marketing activities for your business
• Select and devise logos and brand strategies
• Identify your USP and communicate it to customers – “Pillars” approach
• Websites and digital marketing including enewsletters
• Use of email signatures and printed material
• Advertising
• PR
• Promotions
• Social media strategies and tactics - Facebook and LinkedIn in particular
• Devise an Action Plan for your business

 

SESSION 3: Selling skills 
Tuesday 30th August 9.30 – 12.45 

• Devising price strategies
• Selling tactics for staff - Sales pipe analysis and tracking, Conversion tactic, Selling skills
• Closing the sale / trail close
• Set up tracking systems for leads
• Delivering a unique and effective selling message for the firm
• Upselling and cross selling
• Business development
• Networking and personal marketing
• Devise a Sales Action Plan

 

SESSION 4: Customer Care for Profit
Tuesday 30th August 14.00 – 17.15

• Relationship between customer service, marketing and selling
• Understanding the different types of customers and the importance of delighting customers
• First impressions – make a lasting impression
• Dealing with complaints and turning dissatisfied customers into delighted customers
• How to delight customers and make a noticeable difference
• Setting customer service standards
• Generating feedback so the service can be improved
• Moments of Truth - identifying areas for improvement
• Up selling skills and maximising profits
• Devise an Action Plan for implementation

Book your place now